The Chemical Brothers
'Velodrome'


Produced as an extra part to our Olympic projects at Crystal CG we created an animated promo video to try and do justice to the Chemical Brothers hit London 2012 track. We had to fit this into our already packed delivery schedule for the sports presentation project. I think this ended up taking three weeks from storyboard to delivery.

The promo was played at every session in the Velodrome throughout the games to excite the crowd and to show them the velodrome in a new light. Featured on blogs and sites around the world it was awarded Ad of the day by Adweek and racked up around half a million views across the social media sites.

It recently made the 2013 Creative Review Annual alongside Crystal CG winning best in book with it's work for London 2012. Creative Review feature article.

3D design & animation, 2D animation, Lead compositor